Conclusion

       It seems that conducting a survey is a very good choice to allow consumers to evaluate what they wanted and what they are unsatisfied with. However, the drawbacks such as few willing respondents and not  able to fully voice out their opinions. This is not much of a problem as survey questions are not very specific. But, conducting a survey is able to give us some idea of what consumers are really thinking about Adidas products. In the future, survey questions will be made to allow the consumers to give more accurate and specific  answers to the Adidas brand. This method, when done  continuously, will create an idea that Adidas can use to fully meet customer`s satisfaction and increase sales, thus profits increase.

     The idea that Adidas is tailored for the active, trendy and comfortable lifestyle of both teenagers and adults are conclusive. Just like their competitor, Nike, Adidas provides excellent satisfactions to consumers up to a certain extent because  there are still some who would choose Nike over Adidas. Adidas now with the purchase  of Reebok, has a larger consumer base and this in turn, will definitely increase profits for the company. In terms of price, Adidas shoes are not too much of a luxury product as some purchased it before would repeat the decision to purchase again. Even with small discounts offered. Competition is stiff in the sport shoe industry as many major companies are actively producing new shoes that are meeting consumer satisfactions. Adidas is also very vigilant and is actively improving itself to improve its products and satify the consumers.

      In its involvement in the Boston Bombings, Adidas is selling the Boston stands as one shirts for US$26.20, available at Adidas.com (Dailynews, 2013). The proceeds are to be donated to One Fund Boston to aid the victims of the bombings. As a major sponsor of the marathon, Adidas has done more than its fair share of responsibility to help the victims of such a tragedy.