We conducted a survey form to determine what consumers position the Adidas sport shoes in their lifestyle. This survey was conducted to the target group of our product, College students. We printed 10 survey forms to be handed out at Sunway Pyramid Adidas store on 21st of April 8pm to 10pm. The survey went smoothly and we got severals results according to what our target groups perceived of our products.
This survey method is the best way to get the knowledge of what our consumers are thinking about us and how well are the performance of our sport shoes. Other than that we also reached out to people who have not bought Adidas sport shoes. With the information collected we can identify how we are going to increase the sales of the sport shoes and how to better position our company to our target group.
The survey form.
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