Findings And Analysis

         Findings And Analysis

          From the first question, half the questionnaires respondents answered yes and the other half answered no. This proves that not everyone of our target market is buying our products, in fact only half have bought our products.

          Next, the graph explains why people buys Adidas shoes based on their reasoning.

          Furthermore, our correspondents who previously bought Adidas shoes, would not buy another pair after their initial purchase. This would suggest that either the price factor or convenience of our products hinder them from buying more pairs of Adidas shoes.

          Complementary products such as matching socks was also to be considered but only 3 of them would buy Adidas socks to match their shoes. This likely due to substitutes of other brands of socks which provides consumer satisfaction that Adidas have not achieved yet.

          Regarding the sales price, many would choose the higher discount rate for their next purchase of Adidas sport shoes. As with the law of demand, the lower the price, the higher the demand. In this case, more consumers are choosing lower  prices for Adidas shoes before making the purchase. This highly suggests that Adidas shoes are priced above what the consumers would be willing to pay for one pair. To increase sales, we can follow the consumer`s mindset to decrease the price so that they are more willing to purchase more pairs.                   

          The following graph tracks the competition of brands in the same industry as Adidas sport shoes.

          However for those who said they have not initially bought an Adidas sport shoe, 4 of them, the large majority would purchase Adidas sport shoes if the price was lowered. Even wanting to purchase the same branded socks for their shoes. The discount they prefer was also 70% while maintaining somewhat similar discount options to their counterparts who said yes previously.

          While they may not prefer Adidas sport shoes, Nike seems to be the most popular choice and with Converse too.